Today, Facebook vice president of product Chris Cox discussed Facebook’s newfound focus on design consistency, something the company calls “mobile-inspired.” Today, with its news feed and Photos redesign, you’ll notice consistency no matter what device you’re on. This hasn’t always been the case for Facebook.

The idea of “desktop only” design seems to be dead, at least at Facebook HQ in Menlo Park. It’s all about mobile. What does that mean exactly? It means a more intimate experience, more responsive to touch and clicks, and way less clutter.

“Now you can get to any page on Facebook to any other page on Facebook without going to your homepage,” said Cox. The best designers in the world say that to make people engage with a product, you have to make the “tech” disappear. That is, of course, done with beautiful and responsive design, and that’s the approach that Facebook is taking.


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