If you build it, they will come. Perhaps. And only if you don’t chase them away.



Recently Google co-founder Sergey Brin took to the stage at the TED “Ideas Worth Spreading” conference. His idea worth spreading? That cellphones are “emasculating.”



This newsbyte, currently making the rounds, appears here and elsewhere out of context from a much longer pitch for Google Glass, a high-tech monocle that is Google’s eyebrow-raising vision for the next generation of wearable computing. But with reporters there to witness it live, readers appear to have since deemed Brin’s remark the most shareworthy headline of the event. (When asked about the remark’s larger context, Google didn’t immediately elaborate on record.)



With one word Brin appears to have shot in the direction of both feet: both possibly alienating Google’s male Android smartphone customers and offputting women who might otherwise be in the market for Google Glass.



This is a point made clear by close technology follower and Wharton business ethics professor Andrea Matwyshyn, who writes to TechCrunch:

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